Marketing Scales Handbook

Marketing Scales Handbook

Multi-Item Measures for Consumer Insight Research

By Gordon Bruner

2019

ISBN 10: NA
ISBN 13: 9781796226997
Publisher: Independently Published
Author: Gordon Bruner
Publish Date: 2019
Page count: NA
Title: Marketing Scales Handbook
Subtitle: Multi-Item Measures for Consumer Insight Research
Edition notes: NA
Subjects: NA
Contributions: NA
Publish places: NA
Series: NA
Format: NA
Dimensions: NA
Weight: 1.164
Pagination: 551
Page count: NA