Handbook of Research on Managing and Influencing Consumer Behavior

Handbook of Research on Managing and Influencing Consumer Behavior

By Hans Ruediger Kaufmann

2014

ISBN 10: NA
ISBN 13: 9781466665484
Publisher: IGI Global
Author: Hans Ruediger Kaufmann
Publish Date: 2014
Page count: NA
Title: Handbook of Research on Managing and Influencing Consumer Behavior
Edition notes: NA
Subjects: Consumer behavior, Marketing research, Consommateurs, Comportement, Marketing, Recherche, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior, Marketingforschung, Verbraucherverhalten
Contributions: NA
Publish places: NA
Series: NA
Format: NA
Dimensions: NA
Weight: NA
Pagination: 728
Page count: NA